Why You Don’t Need a Target Audience to Start a Blog
Starting a blog is like starting a business. At the end of the day, it’s your visitors, your customers and your prospects who tell you what your business should be as they ask for what they want from you.
When I started my business, I set out to write copy and create beautiful brochures, business cards and logos for local small businesses. I did those things, but my customers demanded that I help them with their websites. They paid me to learn the web design business, in fact. When I learned web design, whoosh! My business took off.
Web design is a whole different “thang” from print design. Very different.
You see, the thing is, I did have a target audience starting this blog. But as I wrote, as I did what I do, it became clear that my audience was another group.
My point is that it’s okay to dive in even though you don’t know for certain who you’re talking to. You can always course correct along the way.Your visitors, customers, and prospects tell you what your business should be. Click To Tweet
I’m betting that my audience is the make-money-online newbies who want to know how to do things, what things to do, and how to take shortcuts.
In fact, I’m so confident of that bet, I’m going to make changes to this blog.
I’m ready to have some fun along the way. Fun isn’t something I saw much of as a child, so I’m ready to let loose and let it spill over into my work.