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What’s Your Blogging Style?

Blogging-StylesMaybe you’ve always assumed the way to have a successful blog was to show how you’re the expert in your field.

But that’s never felt comfortable for you.

Maybe being a professor-type isn’t your style.

You could be inquisitive, curious. You’re always trying to solve the puzzle, find an answer to a problem. That’s what’s satisfying for you. If that’s so, you’re a journalist/reporter.

A while back I read about 5 basic personality blogging styles. Then just the other day, I came across them again, via Jeff Goins, a bona fide writer and self-proclaimed prophet.

What follows are five basic blogging styles. See which resonates with you most. Then use that information for motivation and fuel to write your best.

At the end of this post I’ll share a fun online assessment, with a bent for the Meyers-Briggs self-assessment test. It’ll give you more detail about your blogging style IF you already have a blog up and running.

Blogging Styles

#1 – The Journalist

This blogger builds his platform by asking questions and answering them.

The criteria you should meet to use this style is having a strong sense of curiosity.

This type of blogger builds his authority by association. When you interview experts, your audience begins to believe you are an expert as well.

Examples: Malcolm Gladwell, Oprah Winfrey

#2 – The Prophet

This blogger tells it like it is, with the good, the bad, and the ugly.

Typically this blogger is dissatisfied with something. His worldview is, “this is broken but we can fix it…”

Example: Seth Godin

#3 – The Artist

The artist blogger is not necessarily an “artist” relegated to the world of fine art. This person could be a performing artist or writer or anyone who has an eye for beauty.

This blogger opens the eyes of his audience to beauty and through it, inspiration.

Example: Ann Vaskomp, A Holy Experience

#4 – The Professor

The professor knows how everything works and is happy to tell everyone, as he is obsessed with facts.

You should have a love of learning to embrace this blogging style.
As you share what you’ve learned in a fact-based manner, you quickly build your expertise.

Example: Jim Collins, author of Good to Great

#5 – The Star

This blogging personality builds his platform on charisma. No matter what field or topic he pursues, his audience follows him.

This type of blogger has a heart for people.

Examples: Tim Ferris, Gary Vaynerchuk

Source: The 5 Platform Personalities: What Type of Blog Is Right for You?

Your Meyers-Briggs Mini-Assessment

If you’re familiar with the Meyers-Briggs personality assessment, you may get a kick out of how this site analyzes your blog writing to ID your personality. If not, take it for a spin anyway and leave me a comment on how you did.

Duty Fulfiller - EpubEngineer

When analyzing this blog, Typealyzer gave me an assessment of ISTJ. It proclaimed me a “Duty Fulfiller,” and said that we Duty Fulfillers “earn success through their thoroughness and extraordinary dependability.”

Go to this site and just type in your blog URL: Then leave a comment on what your assessment is.

10 thoughts on “What’s Your Blogging Style?”

  1. Christopher Thompson says:

    Wow Barbara, I don’t even know what my blogging style is. I just write stuff. That may not be the best way but, I’ve been trying to get in the routine of writing posts. Once I become consistent with my posting, I plan to write on the topics my audience may be searching for. Doing keyword research on various topics and creating content around those topics. I don’t even do SEO at the moment. If I did that now, I probably would not write much of anything. I’m looking forward to learning from other bloggers such as yourself. Thanks for the great post.

    1. Barbara O'Toole says:

      Christopher, I think when you’re new at blogging you must become consistent. That way, you’ll get feedback from your audience. It’s likely they’ll help you discover what style blogger you are. Sounds like you’re well on your way!

  2. Barbara Dowling says:

    Hi Barbara!
    Interesting mini assessment! Mine came up with ISTP…The independent and problem-solving type. Look at who are some Notable ISTPs: Donald Rumsfeld, Michael Jordan, Steve Jobs, Woody Allen, Clint Eastwood, Scarlett Johansson, Kyudo Nakagawa, Bruce Lee, Snoop Dogg, Ellen Page, Erwin Rommel, James Bond and Boba Fett. Do I have permission to boast I am in the same group as Steve Jobs???!!!

    1. Barbara O'Toole says:

      You absolutely have permission, Barbara! LOL Isn’t it fun knowing you’re in such great company?

      1. Barbara Dowling says:

        Absolutely! I am getting rather fond of this blogging thing, LOL! Look forward to your next post!

  3. Any Carter says:

    I love this model of blogging styles. – it opens your eyes to the fact that there are loads of ways to write. And helpfully that you don’t have to be an expert to blog successfully.

    The journalist type is an interesting one, I certainly write like this sometimes – but find myself falling into the professor type often too – it’s the hangover from a teaching and training career!

    I came out the same as you in the other test, I liked dependable and independent – although my family might disagree with conservative with money!

    1. Barbara O'Toole says:

      Hahaha, I agree about the money thing! Although, since my IM income now helps support my business expenses, my husband does not have to be aware of all of the “tools” and “resources” I purchase!

      I had a similar reaction to hearing about these styles. Anyone who writes anything online is a writer. The more you write, as with anything, the better you’ll become!

  4. Duane Reeve says:

    Hi Barbera. This post made for some interesting reading with a fun test at the end. My results showed me as being “ISTP”. Seems my blog is having more fun than the ‘real me’ 🙂

    1. Barbara O'Toole says:

      That’s really interesting about the number of introverts who are blogging. But I suppose it’s writing that allows us to communicate without having to “talk” to real people.

      1. Duane Reeve says:

        Yup, you’re probably spot on with that comment. I definitely sway towards being more introvert than extrovert, but not entirely shy or a recluse in any way. I get very nervous when talking to clients or people I don’t know until I am more familiar with them & them with me.
        I’d far rather attract clients using online marketing than cold-calling etc…

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