One of the most productive investments you can make as a business owner is to invest time in learning about yourself.

Trust me, you’ll learn, one way or the other!

For me, it was very illuminating to discover I was a Maximizer, Strategic, and Learner type. These were the “strengths” identified for me in the popular Gallup Strengthsfinder Assessment.

I remember having a lightbulb moment when I realized not everyone thought the same way I did.

It wasn’t until a few more self discovery assessments and a few years later that I realized I spent too much time in my own head! It was difficult to take action because that was NOT my natural normal mode of operation.

Brainstorming, planning, researching, outlining. Those are the things that come easily for me. I enjoy them.

But when it comes to implementing the plan, assembling the research, and even making the decisions needed to move forward, well, uhm, yes. That’s when there’s a pause.

So a challenge is good for me. I mention this briefly in the video above.

A good challenge brings all of the elements together needed to accomplish a goal: motivation, action steps, training, if needed, and the desired end result.

I hope you recognize how a good challenge can benefit you too.