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Amazon to Run Super Bowl Ad for First Time Ever

feature-phrasing-what-is-echo-600x409In my efforts to keep you updated with the latest news in self-publishing, I’m always checking to learn what Amazon’s doing next.

When I saw the new articles today, form several sources, regarding Amazon’s upcoming Super Bowl ad, I was intrigued, to say the least.

This year, Amazon will run a super bowl ad for the first time ever.

The product they’re promoting? The Amazon Echo. (Top view shown in the diagram above) Here’s what this device does, as reported on Amazon’s website:

  • Plays your music from Prime Music, Pandora, iHeartRadio, and more using voice-control
  • Answers questions, reads audiobooks and the news, reports weather, provides sports scores and schedules, and more with “Alexa,” a cloud-based voice service
  • Controls lights and switches using compatible WeMo, Philips Hue, Samsung SmartThings, Wink, Insteon, and other smart home devices
  • Always getting smarter and adding new features and skills – with over 95 added since Echo launched

The product they’ll be advertising really doesn’t matter as much as the fact they’ll be advertising. Although, it’s not as though Amazon NEEDS to tell people who they are, or make sure everyone on the planet knows they exist!

Anytime Amazon advertises, it helps everyone who’s selling anything through their site. Doesn’t matter what they choose to advertise, more people mean more sales. Sales of your books. Sales of my books.

Let’s face it, their website is set up that way, which is one reason the Amazon Affiliate role has been appealing to so many for so long. If a consumer clicks through to the site from your affiliate link, that link yields a commission to you for whatever the person may buy within the next 24 hours.

In other words, if someone clicks through from my link to this new book from millionaire marketer, Randy Gage,called Mad Genius, and then they go over and buy this new electronic product called Amazon Echo, I’ll receive commissions for the sales of both items.

It’s brilliant and it keeps affiliates coming back. How many times do you go to Amazon and wind up searching for more than your original intention?

Amazon continues to be the indie publishers favorite publishing spot. As long as Amazon continues to make it the most lucrative platform for self-published authors, that’s not likely to change any time soon.

Sneak Peek of the Upcoming Super Bowl Ad (Wall Street Journal)

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